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Get Ahead of the Curve by Mastering A.I.

and Be Among the Top 1% of Companies Worldwide Led by Al Marketing Guru Atena Pegler

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With Australia’s Biggest Brands

Struggling to generate leads and scale your business?

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Start Your Own AI Agency OR Scale Your Business with AI in 7 Days

Ready To Take Action?



Do you feel bogged down by marketing strategies that fail to produce the expected results, leaving you in a constant cycle of adjustment?

Do you generally have your business operations in check, but find marketing to be an uphill battle with little to no alignment with your objectives?

Have you experimented with various marketing methods, only to face disappointment due to lackluster outcomes?

Have you experienced brief successes in your marketing initiatives, but struggle to maintain momentum or pivot when market conditions shift?

Are you postponing the integration of AI into your marketing efforts, worried that you might not be prepared or concerned about the complexity?

If You Recognize These Scenarios… You’ve Found The Perfect Starting Point!


Showing the World What’s Possible

An Aipreneur…

…is not just an entrepreneur. We are visionaries, redefining the horizon of possibility with every innovation, every breakthrough, every audacious dream fueled by artificial intelligence and innovation. We are creative, faster, more efficient, and tirelessly dedicated to showing the world that the impossible is merely untried.


Believe Our Business is Our Calling: What we build today—our products, our services, our visions—are the answers to tomorrow’s challenges.

Are Champions of the Uncharted: We thrive on challenges, on the thrill of turning ‘can’t be done’ into ‘done.’

Define Our Own Destiny: Our paths are paved with the milestones of our making, each a beacon of boundless possibility.

Create Our Own Luck: We find our strategy, our path to disrupting and dominating markets.We always find a way or we will make a way.

Build Our Own Empire: We are not just participants but leaders, not just players but game-changers.

Change Lives, Change the World: With every innovation, we touch lives, elevate societies, and carve out new realms of potential.

Are beyond Survival: Using AI to streamline processes, enhance productivity, and minimize the typical hardships of running a business.

Flourish Effortlessly: With AI at our fingertips, we handle complex tasks with unprecedented ease and efficiency.

Find joy in the Journey: We integrate joy into our daily operations, making sure that hard work and fun go hand-in-hand.

This Is…

…more than a community; we are a family. We hold each other’s hands, we lift each other up, and we stand united. Each success is celebrated by all, each challenge faced together. This family of pioneers is bound by a shared vision to revolutionise the world. Our vision is clear—to build enterprises that are robust, innovative, joyful, and above all, great places of work.

I Am An Aipreneur,

And I Am Only One Innovation Away…


Join our AIpreneur community for FREE



Award-Winning A.I & Marketing Expert

As the CEO of Risk Free Marketing, Atena has spent over 13 years working with some of the biggest names in Australian Business—Showpo, Hello Molly, Jean Jail, Culture Kings, Kerwin Rae, and many more.

Throughout her career, she’s helped dozens of brands achieve phenomenal results, including year-over-year increases in traffic, conversion rates, and sales ranging from 15% to an astounding 100%!

And in 2024, she decided to shake things up by taking the same proven marketing system that revolutionized her clients’ businesses…

And completely transform them with Artificial Intelligence.

This new approach is free from high costs and complexity, making it an absolute game-changer that’s put her on track to $100M in revenue over the next 12-24 months.

Since starting this journey, Atena has been recognized as the World’s Top Authority on AI for Marketing and Branding, one of the TOP female tech entrepreneurs to watch in 2024, and leading AI entrepreneur of the year.

Her story has been published in over 100 global publications, including FOX NEWS, NBC, ABC, and GOOGLE, leading to major speaking engagements across the globe…

Including one of only four keynote speakers at the world’s biggest business conference in China (SLUSH), and keynote speaking in front of 5,000+ people at Mega Success in Los Angeles California.

Atena’s goal is to help as many business owners as possible reduce labor costs, save time, and 10X their exposure, sales, and ROI with Artificial Intelligence.

So if you want to leverage the power of AI in YOUR business, and achieve incredible success RIGHT NOW, Atena and her team are ready to help at a moment’s notice.

Don’t Settle For Outdated & Ineffective Marketing Strategies

discover my

Simple And Proven Framework

The reason why all the other marketing methods you’ve tried have let you down is because they fail to harness the power of AI. These outdated methods do not simplify the marketing process, leaving you to handle complexity and high costs for years. When market conditions shift or competition intensifies, your traditional strategies may falter, leading to stagnated growth or lost revenue. The truth is… your marketing needs to adapt to modern demands, integrating AI to optimize every step of your strategy… so you can achieve rapid, scalable growth without the overhead.

Now, you can apply the strategies and insights from Atena Pegler that have revolutionized businesses across Australia. End the struggle with traditional marketing and discover how to propel your business to new heights with efficiency and innovation, all while reducing costs and enhancing your competitive edge.

ATENA’S innovative approach

has transformed

The Businesses Of Many


Years of experience
in digital marketing


directly helped


Hours devoted into
mastering A.I.


Invested into
research on AI tools

But don’t Just

Take Our Word For It

Mez Homayunfard

CO-founder of online marketing gurus

Atena is a Breath of fresh air in the Digital Space being in it myself. We have worked with Atena before and I highly recommend her services, passionate and consistent on every piece of work.”


Founder of ShowpoShark on Shark Tank Australia 2023

“Atena has been great to work with. She’s very attentive and professional. Atena and the team have really helped our website come a long way over the past year.”

YouTube video


World’s Number 1 Business and Wealth Coach

Those who are crazy enough to change the world and figure things out right are the ones you usually do, that’s why you owe it to yourself to have a conversation with Atena, I 100% endorse her.

YouTube video

The A.I Atena showed me was mind-blowing. The way she uses ChatGPT to create custom avatars for my business was next level. A.I helped me in my design process, from researching to branding. By streamlining my process I can spend more time Face to Face with clients. 


Fye Design

YouTube video

“One of the best things about Atena is not just her passion for the subjects she deeply dives into, but also her ability to communicate clearly, making it a no-brainer. She learns and understands every single business she works with, and understand the industry.”

Anna Lum

My First Business

Two words – Positive ROI. I can’t recommend Atena enough. It transformed our business from the way we approach lead gen to retention activity. Atena and the team have been worth every cent. I encourage all Business owners to get in touch to see how Atena can dramatically improve your business.”

Jake Dimarco

Venue Now

“Atena is not only amazingly knowledgable but also very helpful. I’ll highly recommend her service to anyone.”

Ashley Lim

Ashley Lim

“Have worked with Atena on Multiple occasions. She has helped our SEO greatly and is pro-active with new ideas for SEO on our website. She understands what is required to keep google rankings high.

Atena is easy to contact at any time and fast to get things done. Highly recommended!!”

Trent Williams

Class Marker

“Atena recovered our Adwords account from a state of doom and transformed it into a flourishing account within a very short time frame. She is honest, knowledgeable and a pleasure to work with. I cannot recommend her enough, thank you for saving our account!”

Sarah Wilkinson

Skin Matrix

Atena is a very effective written and oral communicator. She attends to requests in a thorough, prompt and courteous manner and displays a genuine concern for client needs. Her knowledge of the Magento CMS and related web technologies is extensive and she is a pleasure to work with. She has contributed to making our transition to the Magento CMS a smooth experience.”

David Ehmer


“Have worked with various digital marketing companies and Atena has been the easiest and most reliable to deal with – Within 6 months we have seen some really strong results. Atena is proactive in making suggestions and setting strategies for SEO. She is extremely honest and knowledgeable and is a pleasure to work with!”

Claire Nicolas

Tactile Braille Sign

kylie macrokanis
kylie macrokanis
Trustindex verifies that the original source of the review is Google.
Atena Pegler is smart, experienced and honest enough to speak the truth about what it really takes to build a business using AI. Her course is thorough and well designed with loads of support and worth every cent. She has done all the hours of research so her students can enjoy the benefits of using AI to grow their business. She takes the complexity of using AI and makes it easy to understand. Atena – “you rock”! :)
Parisa Milne
Parisa Milne
Trustindex verifies that the original source of the review is Google.
Atena is great at what she is doing. Her course worth every penny and she really puts her heart and soul into it. Other than learning about AI, you also learn about how to be successful at your business and she often shares great tips. Her enthusiasm and encouragement is very motivating. Highly recommend Atena’s course to people who want to adopt AI and be more productive at their businesses.
Sara Koochaki
Sara Koochaki
Trustindex verifies that the original source of the review is Google.
Atena's AI Masterclass has been a game-changer for me. Her innovative strategies helped me effectively integrate AI into my businesses. Atena's passion and motivation for AI and marketing, empowered me to see what’s possible with AI.
Ashley Feltz
Ashley Feltz
Trustindex verifies that the original source of the review is Google.
Atena has opened my world to AI, and has shared knowledge I never imagined was possible. She has helped me start my business in more ways than I could have ever envisioned. Creating a website on my own seemed daunting, but with the AI skills she taught me, I was able to do it quickly and effortlessly. Her webinars and masterclasses are packed with invaluable resources. It’s been wonderful to have her expertise guide me in the right direction and answer any questions I have. I wouldn’t be where I am now with my business without Atena's guidance.
Trustindex verifies that the original source of the review is Google.
Atena is more than amazing. I learn a lot from her. I really recommended her courses and taking Atena's “Risk Free Marketing” course is a must for any business ready to harness the power of AI for rapid scaling and success.
Lucimar Almeida
Lucimar Almeida
Trustindex verifies that the original source of the review is Google.
Taking Athena Pegler's "Risk-Free Marketing" course was an amazing experience. I needed to learn more about AI, and her expert insights made complex concepts easy to understand and apply. The course revitalized my marketing approach with effective, low-risk tactics and boosted my confidence. With actionable tips for social media, content creation, email marketing, and AI, it's highly recommended for anyone looking to enhance their marketing skills without unnecessary risks!
Tara-Anne Yates
Tara-Anne Yates
Trustindex verifies that the original source of the review is Google.
I am loving the interactive sessions and learning a new skill every session! I am immediately able to execute these new AI skills in my business and life each week!
stephanie lockwood
stephanie lockwood
Trustindex verifies that the original source of the review is Google.
Atena’s depth of knowledge in AI is second to none. Not only is her understanding and utilisation of current AI principles extensive, but she is also on the pulse of emerging AI innovations and their applications. Incredibly WOW’d by the course, with so much value and never ending opportunities to implement into my business. Thank you Atena for paving the way.
Damon Davis
Damon Davis
Trustindex verifies that the original source of the review is Google.
Atena is a driven AI pro and top leader in the space. Her class has been powerful on AI tools I didn’t know existed and creative generative AI prompts that are multiplying my productivity. Idea generation, writing, social media content generation, and entrepreneurial execution have exploded all in less time than if I had to sit and think of this stuff, write it, edit it, and execute it alone. Definitely take the course to maximize your and your team’s productivity.
Julie McMullen
Julie McMullen
Trustindex verifies that the original source of the review is Google.
Atena is simply fantastic at blending AI with business. Her deep know-how makes learning to navigate the vast array of apps and software not just easy, but truly enjoyable. During our Zoom calls, Atena consistently offers clear, practical advice that we can immediately put to work to boost our operations. Her skill in seamlessly integrating AI into business strategies is a game-changer. I wholeheartedly recommend Atena to anyone looking to effectively harness AI technology in their business. She’s a real asset!


See our 22 reviews

As You Can See… Atena Has Helped Numerous Entrepreneurs And Businesses So Far…

The Question Is, Are You Next?

Ready To Take Action?

want to fastrack your marketing knowledge?

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Listen To Atena And Her Guests On Marketing And A.I. Related Topics

YouTube video

Entrepreneur Success Stories – Fitness Expert, Jillian Michaels

In this episode of Entrepreneur Success Stories, Atenna interviews fitness expert Jillian Michaels. They discuss her journey from personal trainer to global fitness icon and the unexpected success she achieved in the supplement industry.

YouTube video

Exclusive: Caroline Stanbury and Sergio José Carrallo – The Early Adopters of AI Revealed!

Reality TV’s Influence on Public Figures The impact of reality television on the lives of its stars is multifaceted, often serving as a double-edged sword. On the one hand, figures like Caroline Stanbury…

YouTube video

From Running Shoes to Global Dominance: The Journey of Reebok with Founder Joe Foster

Atena interviews Joe Foster, the visionary behind Reebok, to uncover the secrets behind the brand’s meteoric rise to be a leader in the athletic footwear industry. Explore pivotal decisions, the power of branding, and the impact of AI.

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Risk Free Marketing